Marketing a Hispanohablantes

Marketing a Hispanohablantes - Sexto Grado
Recently, in CPR (Circle of Power and Respect) sixth grade students were focusing their attention on Media Literacy and the different tools of persuasion used in all types of advertising. I had the opportunity to join in on their conversations which lead to larger conversations and questions about marketing to Spanish-speakers in the United States. What do Spanish-speakers like? How do Spanish commercials differ than ones in English? What type of consumer is a Spanish-speaker? Where do they live? What products do they prefer?

We began watching commercials in Spanish and looking at different types of print ads. While looking at these advertisements, students learned the 3 grades of adjectives (positivo, comparativo y superlativo). The 3 grades of adjectives eventually would help students create their projects.
After learning about the adjectives, we began to explore the 4 Ps in Marketing (product, price, placement and promotion). All four of these are essential when introducing a product to the market. We talked about how important it is to provide information and engage your target audience in just 30 seconds.

Students decided to create commercials and/or print ads incorporating the 3 grades of adjectives, information about marketing to Spanish-speakers and the 4Ps. Each group created a product for their target audience (elementary school-aged children) while keeping them in mind during their planning process. In addition, students shared these commercials with their Guatemalan friends at CAS.
Sixth graders enjoyed this study as they were able to explore different avenues of marketing and incorporate Spanish grammar too.

Sixth graders enjoyed this study as they were able to explore different avenues of marketing and incorporate Spanish grammar, and have fun too!

To view some of the students' commercials and print ads, click here.